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About us

Results-driven marketing, built in Leicester

Nitrous Marketing helps ambitious businesses across Leicester and the UK turn marketing spend into predictable, profitable growth.

The Nitrous Marketing team collaborating in the studio
Our story

Founded by James Pratt

After years of watching local businesses pour money into marketing that did not deliver, James Pratt founded Nitrous Marketing with a simple mission: build a Leicester agency obsessed with one thing — generating qualified leads and booked calls.

Today we combine social media advertising, Google Ads, SEO, link building and conversion-focused web design into full-funnel growth systems for ambitious UK brands. No vanity metrics, no long lock-in contracts — just senior-led work that performs.

56 Maple Avenue, Leicester, LE3 3FH

Work with us
Average return on ad spend
4.2xAverage return on ad spend
Avg. organic traffic growth
+186%Avg. organic traffic growth
Campaigns launched
320+Campaigns launched
Revenue driven for clients
£2.4MRevenue driven for clients
Our values

What we stand for

Results over reports

We measure success in leads, calls and revenue — not impressions and likes. If it does not move your business forward, we are not interested.

Radical transparency

You own your accounts and data, see exactly where every pound goes, and get plain-English reporting with no smoke and mirrors.

Senior, not junior

Your account is run by experienced strategists. No outsourcing, no junior hand-offs, no learning on your budget.

Partners, not vendors

We treat your budget like our own and act as an extension of your team, invested in your long-term growth.

Why Nitrous

The Nitrous difference

Lead-focused, not vanity metrics

Every campaign is built around booked calls and qualified leads — the numbers that actually grow your business.

Transparent reporting

Live dashboards and plain-English reports. You always know exactly what you are spending and what it returns.

Leicester local experts

We understand the local market and know how to win attention across Leicester, Leicestershire and the UK.

Fast, senior execution

No junior hand-offs. A senior strategist owns your account and moves quickly to deliver results.

No long lock-ins

Rolling monthly packages. We keep your business by delivering results, not by trapping you in contracts.

Full-funnel under one roof

Ads, SEO, link building and web design working together — one accountable team driving compounding growth.

How we work

Our process

01

Discovery & audit

We dig into your goals, market and current performance to find the fastest routes to growth.

02

Strategy & roadmap

You get a clear, prioritised plan with projected outcomes and the channels that will deliver them.

03

Launch & optimise

We build, launch and relentlessly optimise campaigns, creative and pages around real results.

04

Scale & report

As performance compounds, we scale what works and report transparently every step of the way.

Free discovery call

Ready to grow your business?

Book a free, no-obligation discovery call. We will audit your marketing and map out the fastest route to more qualified leads.