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Case studies

Real campaigns, real results

A look at how we have helped ambitious businesses grow leads, rankings and revenue — with numbers to back it up.

Glow Aesthetics — Health & Beauty
Social Media Advertising

Glow Aesthetics · Health & Beauty

3x booked appointments in 90 days with Meta Ads

A full Facebook & Instagram ad rebuild with UGC creative and a new lead funnel tripled appointment bookings while cutting cost per lead by 44%.

Booked appointments
3.1x
Booked appointments
Cost per lead
-44%
Cost per lead
Return on ad spend
6.8x
Return on ad spend
Brightwork Property — Property & Lettings
Local & Organic SEO

Brightwork Property · Property & Lettings

From page 3 to #1 for Leicester property searches

A technical SEO clean-up, content programme and local citations campaign grew organic traffic 212% and put Brightwork top of the map pack.

Organic traffic
+212%
Organic traffic
Map pack ranking
#1
Map pack ranking
First-page keywords
+58
First-page keywords
Forge Fitness Studios — Fitness & Wellbeing
Google Ads + Web Design

Forge Fitness Studios · Fitness & Wellbeing

61% lower cost per lead with a new site & Google Ads

A conversion-first website rebuild paired with a restructured Google Ads account slashed cost per lead by 61% and doubled membership enquiries.

Cost per lead
-61%
Cost per lead
Membership enquiries
2.0x
Membership enquiries
PageSpeed score
98
PageSpeed score
Average return on ad spend
4.2xAverage return on ad spend
Avg. organic traffic growth
+186%Avg. organic traffic growth
Campaigns launched
320+Campaigns launched
Revenue driven for clients
£2.4MRevenue driven for clients
In their words

What our clients say

Nitrous took our Facebook Ads from a money pit to our best-performing channel. We tripled booked appointments in 90 days.
Sarah Whitmore

Sarah Whitmore

Founder, Glow Aesthetics, Leicester

We went from page three to ranking #1 for our main Leicester keywords. The organic leads now fund the whole business.
Daniel Okafor

Daniel Okafor

Managing Director, Brightwork Property

James and the team rebuilt our website and Google Ads from scratch. Cost per lead dropped by 61% in the first quarter.
Priya Sharma

Priya Sharma

Marketing Lead, Forge Fitness Studios

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